What’s in a name?

Growers Green Farmers Market has relaunched as FREO FARMERS MARKET for the summer season. Market manager Kylie Wheatley explains the philosophy behind the new name and approach.I HOPE the new name will not only give the market a connection to its home, but also stop the ongoing confusion around its name, with so many versions of what people call it!

Freo Farmers Market rolls off the tongue and lets visitors know it is in Fremantle.

Local designer Joanna Brown, who is behind the artwork on my big blue truck and many of my events, has created some new branding that is bright and inclusive.

The market supports up to 100 local farmers, makers, bakers and creatives. The range of produce includes blueberries from Kalamunda, butter from Pemberton and avocados from Margaret River.

A decorated birthday marquee, which can be reserved for celebrations with cakes ordered directly at the market, is a new feature that I believe will be a huge hit. The market is a place for families to gather on a Sunday and celebrate family and milestones in a place they can grab some fruit, croissants, coffee and juices.

Carina’s Kitchen is known for her vegan donuts at the market, but her cakes are spectacular and it makes sense to offer them to our marketgoers for their parties.

There’s new picnic mats for breakfast-goers, changes in the layout, and the market will now be open every Sunday all year round.

The regular break at Christmas time has been voted out by the farmers and foodies in favour of keeping the market open in order to supply locals with fruit, veg, eggs, breads, fish and meats over the holiday season.

It’s peak stone fruit time, so being a seasonal market we need to take advantage of this time of year.

Children’s childhood memories are bright at Freo Farmers Market with activities such as Farmer Damian’s Moomobile, Ariane’s Craft workshops, and Ladybird Entertainment with Fairy Sandie’s face painting.

Live music showcases some of Freo’s new and established talents.

Freo Farmers Market is on every Sunday morning (8am-noon) at Fremantle College, Lefroy Road, Beaconsfield.

The last Sunday of the month includes flea market stalls, and every Sunday in December will be a big Christmas Market with wonderful local artisans and foodies selling handmade quality gifts.

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