THE fashion industry is notoriously fickle, but Buffy Murray’s Pekho label has been around for nearly 20 years.
The Beaconsfield local’s quirky, yet stylish clothing caters for “real women”, with sizes ranging from 10 to 20.
“The clothing is driven by style and comfort, targeting the over-30s market with mix-and-match wear,” Murray says.
And her popular “small-batch” range is about slow, not fast fashion.
“Slow is more of an ethos than a pace. Less not more. Quality, not quantity. Timeless, not disposable.”
The range is made in WA, rather than cheaply overseas, and sold in Murray’s Pekho: wear + wares store on Wray Avenue in Fremantle.
“Nothing beats the feeling of confidence in our products. Not to mention the warm glow I get from supporting local industry.”
Murray was at a trade fair last year and was horrified when she saw umpteen aisles filled with products that would end up in landfill a few months later.
“I mulled these thing over in my head…ruminating on how many sparkly unicorn Christmas decorations will be landfill, and how little of what we saw ticked those boxes,” she says.
Pekho stocks environmentally-friendly products, including locally-made jams and preserves, bamboo straws, hand-thrown ceramics, artisan jewellery, sunscreen without the nasties and Australian-made body products.
And there’s some very unique products like dog leads designed by a 14-year-old girl, and greeting cards exquisitely drawn by a six-year-old Hilton boy.
His talent was quickly recognised by Murray, who was the first to stock his cards.
“He is a seriously talented little kid,” she says.
by JENNY D’ANGER
Pekho: wear + wares
1 Wray Avenue, Fremantle
open Mon–Sat 10am–5pm, Sun to 3pm